Training & Workshops
AI training for NGOs and nonprofits
For NGOs, charities, membership and purpose-driven organisations. Practical, hands-on and evidence-based, in Danish or English, delivered by practitioners who build AI tools for this sector every day.
Let's talk →Where you probably are
AI use in your organisation has already started.
Hidden, uneven, often without guardrails. Individual staff are using AI where they see value, and mostly keeping quiet about it. So the question is no longer whether to adopt AI, but whether you will lead the adoption that is already happening.
That is exactly the moment training helps most: turning scattered personal experiments into shared capability, with the guardrails that make everyone confident rather than cautious.
How we train
One deep change beats six siloed topics.
The six topics below all matter, and each one is useful on its own. They are worth more when they connect. We weave the same threads into a single journey, designed around one durable change: people wrestle with real problems before being taught, something changes every ten minutes, and nobody just watches. Everyone leaves having used AI on their own work.
Experience before advocacy
You cannot champion something you have not felt work. The first personal win, on a real task from your own week, is where doubt turns into curiosity.
Governance as a green light
Data protection, donor requirements and ethics taught as the thing that makes confident adoption possible. A simple traffic-light rule for data, not a lecture on risk.
We practise what we teach
Every asset we train with is built with AI and refined by human judgement. We build AI tools for the sector, so we teach from practice, not from headlines.
Formats
Three ways in, shaped around how NGOs actually buy training.
All formats run in English or Danish, in person or virtually, and are tailored to your organisation, your tools and your AI policy.
60–120 min · whole organisation
The All-Staff AI Seminar
For staff days and seminars, with mixed AI experience in the room. How NGOs are using AI right now, what it means for each department, and a first hands-on experience for everyone.
- Real examples from fundraising, finance, programmes and admin
- Live, hands-on exercise on participants' own tasks
- A shared language and appetite for the next step
90–120 min · leadership
The Executive AI Briefing
Built for Fundraising, Marketing and Communications directors, and equally at home with Finance, Programmes, People and Operations leaders. Your directors don't need to become prompt experts. They need to do three things their teams cannot do without them: model it, make it safe, and maintain momentum.
- A decision framework for judging AI use cases
- Strategic implications, governance and risk, minus the jargon
- Every leader leaves with a 30-day plan
Half day · teams or leadership
The AI Adoption Roadmap Workshop
The “what next?” session. We map where AI is already being used in your organisation, agree data guardrails, prioritise use cases and leave with a concrete adoption plan and owners.
- Use-case selection and prioritisation
- Data guardrails aligned with GDPR and donor requirements
- A roadmap your organisation actually follows
Every engagement includes: slides that make sense on their own, a prompt library tested on NGO tasks, an AI adoption checklist aligned with your policies, an evaluation measuring capability change (not just satisfaction), and a summary report with recommendations.
Does it work?
Participants, in their own words.
4.8/5
overall satisfaction at a recent training day for Danish NGO professionals
“The biggest thing was probably finding out that I can build whatever I want, entirely by myself.”
Julie, Mødrehjælpen · AI Summer School for NGO professionals, 2026
“I understand far more about the possibilities of AI in my work, and I have built relevant tools.”
John, Verdens Skove · AI Summer School for NGO professionals, 2026
Who you'll work with
Practitioners first, trainers second.
Magnetic Consulting builds AI tools for the nonprofit sector, including an AI Fundraising Toolkit used by Danish NGOs. Founder Anna Hessenbruch has 15+ years with purpose-driven organisations and an MSc in Cognitive and Decision Sciences from UCL. The decision frameworks come from the discipline, tested on real work.
“Anna's knowledge about building income through customer experience is second-to-none. Her mind is a powerhouse.”
David Amos-Reeves, Head of Customer Experience and Engagement, Prostate Cancer UK
“With Anna you get clarity in a complex field. She has a rare ability to translate insight about behaviour, motivation and user journeys into concrete solutions that work.”
Christian Sophus Ehlers, Fundraising Consultant
Questions NGOs ask us
The questions every organisation asks, answered plainly.
How are NGOs actually using AI in 2026?+
Mostly for the work around the work: drafting fundraising copy, summarising reports, cleaning and analysing donor data, preparing board papers, and translating content. The biggest wins come from frequent, time-consuming tasks. Right now we're mapping how charities actually use AI: share how your organisation uses it, and we'll send you the results plus a free whitepaper this autumn.
Our staff are already using AI on their own. What should we do?+
Treat it as a head start, not a problem. Hidden, uneven AI use is the normal starting point in almost every organisation we meet. The leadership job is to make it visible and safe: agree which data can and cannot go into which tools, surface what is already working, and turn individual habits into team capability. Banning tools rarely works; it just pushes use further underground.
How do we adopt AI while staying GDPR-compliant and meeting donor requirements?+
Start with a simple data classification: what is public, what is internal, and what is personal or sensitive. Match each category to approved tools and settings (enterprise agreements, EU data residency, no training on your data). Most NGO AI use touches no personal data at all, so a clear traffic-light rule unlocks confident use of the safe majority while protecting the sensitive minority. Governance done well is a green light, not a brake.
Which AI tools should an NGO use? Claude, Copilot, ChatGPT?+
The honest answer: the one your organisation can govern and afford, used well. All three can deliver real value for NGO work, and they behave differently. What matters more than the choice is testing prompts on your real tasks, using organisational accounts rather than private ones, and building shared prompt libraries so good practice spreads. We train tool-agnostic and tailor to whatever your organisation runs.
What does a good AI policy for an NGO look like?+
Short enough that people actually read it. One page covering: which tools are approved, what data may go into them, where human review is required, and who to ask when unsure. The best policies are written as permissions rather than prohibitions, and they are taught, not just published. If your staff can explain the policy in their own words, it is working.
What should AI training for nonprofit staff cover?+
Less than you think, more deeply than you expect. One session should aim for one durable change, not six topics. Prioritise hands-on work on participants' real tasks, a simple rule for data safety, and one prompting habit that immediately improves output quality. Leaders additionally need a framework for judging AI use cases and a plan for leading adoption in their teams.
Let's grab a coffee together.
Keen to know if we're a match? Get in touch for a no-strings-attached chat about AI training for your organisation.
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