Magnetic Consulting

Media

A podcast and the blog. Both about AI, data and fundraising in the non-profit sector.

Podcast

Beyond the Slop: AI in the Non-Profit Sector

Slop is the word for the flood of thoughtless AI output filling up the internet. We named the show after it because getting past it is the whole job. Every week: what we are building, the AI news that actually matters to a charity, and a segment called Oops AI Did It Again, where we look at who got caught out this time. Usually someone with a much bigger budget than yours.

Beyond the Slop cover art: a black audio waveform made of binary digits on an orange ground.

Latest episodes

The newest first. The arrows take you back through the rest.

Episode 04/18 Sept 2026/29 min

AI supporter care chatbots, ethics, and... the apocalypse?

Yes, we get to the apocalypse. On the way there: voice AI triaging calls, email response bots, and chatbots talking to supporters directly, and the ethics of all three.

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Episode 03/11 Sept 2026/28 min

Is AI ruining the grants application process? Plus using AI for thanking and welcoming.

What happens to grant-making when every applicant can suddenly write a fluent bid? Funders have already noticed. We also get into personalised thank-you pages, AI voice messages, and the agents now doing work nobody asked them to do.

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Episode 02/30 Aug 2026/20 min

AI fraud, dashboards, supporter care bots, and agents.

Craig built an email bot. A human still reads every reply before it goes out, and we explain why that is not a failure of nerve. Also: dashboards built from public data, translation into about 90 languages, and what agents doing junior admin work mean for anyone trying to start a career in this sector.

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Episode 01/30 Aug 2026/29 min

Covering the basics

The one to send to the colleague who nods along in AI meetings and has no idea what a token is. Companies, tools and models, and why those are three different things. Plus the two big consultancies that got caught not checking their own AI.

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Episode 00/26 Aug 2026/18 min

Welcome to Beyond the Slop

How the two of us met, why the show is named after the slop rather than the failures, and what we are actually going to do here. Eighteen minutes, and you can skip it if you would rather go straight to the useful bits.

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From the blog

The Supporter Experience blog. Case studies from NGOs, practice worth copying, and what I keep learning about supporter engagement, data and CX.

Vibe Coding10 Jun 2026

We are asking the wrong questions about AI.

And it deeply impacts the supporter experience. For the last couple of years, most of the conversations I’ve had about AI in our sector have circled the same word: can . Can it…

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Fundraising Innovation28 May 2026

Context is everything: what UNHCR’s AI personalisation pilot teaches us

When UNHCR ran a pilot using AI-personalisated content, one market saw average gifts jump from $2 to $18.60. Nearly tenfold . Another market saw no income uplift whatsoever. Both…

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Customer Experience17 Feb 2026

What Ryanair can teach us about Customer Experience

Yes…really. If you are thinking that Ryanair has the absolute worst Customer Experience in the world, I’d be likely to agree. Did they at one point explore offering “standing…

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Strategy5 Dec 2022

Christians Against Poverty’s Experience and Engagement Dashboard

How do you measure supporter experience and engagement? That’s a big question with many answers. Ben Dunn, Supporter Experience Lead at Christians Against Poverty, spent 2021…

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Supporter Engagement7 Nov 2022

Engagement Scores: How to use them effectively

So, you know what Engagement Scores are. You know that they can provide rich insights on supporter engagement (if not, you can read this blog on the fundamentals of Engagement…

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Supporter Engagement28 Oct 2022

Supporter Centricity, Supporter Experience, and Supporter Engagement. What’s the difference?

scyther5/Getty Images Over the past ten years, these terms have been bandied around a lot in the charity sector. Some might call them buzz words. In fact, sometimes they have been…

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Charity18 Oct 2022

Technology and tools for improving the supporter experience

All the context you need to have meaningful conversations with your technical teams and suppliers Over the past year, I have asked professionals in the charity sector what their…

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Charity17 Mar 2022

Supporter Engagement Score Fundamentals

What engagement scores are and tips for developing one at your charity. If you’re reading this, chances are that you know what an Engagement Score is already. But in case you…

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